// CASE STUDY: SAAS

B2B Software Company

3x User Growth

CLIENT OVERVIEW

Industry
SaaS
Company Size
50-100 employees
Location
Wellington, New Zealand

THE CHALLENGE

Scaling Limitations with Legacy Infrastructure

A rapidly growing SaaS platform was constrained by their legacy analytics dashboard and manual user onboarding process. Customer requests for better reporting and slower onboarding were threatening expansion.

Key Pain Points:

  • Manual user account setup taking 24-48 hours
  • Basic analytics dashboard unable to handle custom reporting needs
  • No self-service onboarding capability
  • Support team overwhelmed with setup requests
  • Lost deals due to slow time-to-value
  • Unable to support enterprise customers with complex analytics requirements

OUR SOLUTION

Scalable Analytics Platform with Automated Onboarding

We developed a modern, real-time analytics dashboard with customisable reporting and implemented fully automated user onboarding with intelligent provisioning.

Technologies Used:

React & TypeScriptNode.js BackendPostgreSQL with TimescaleDBChart.js & D3.jsRESTful API ArchitectureRedis CachingAutomated Email Workflows

Implementation Process:

1

Conducted user research to identify critical analytics features

2

Designed scalable database schema optimised for time-series data

3

Built modular analytics dashboard with drag-and-drop reporting

4

Implemented role-based access control for multi-tenant architecture

5

Created automated onboarding flow with instant account provisioning

6

Developed API endpoints for third-party integrations

7

Migrated existing users with zero downtime

8

Comprehensive testing and performance optimisation

Project Timeline
12 weeks from planning to launch

RESULTS

Explosive Growth Enabled

The new platform removed scaling bottlenecks and enabled the company to pursue enterprise customers confidently.

3x
User Growth

Grew from 500 to 1,500 users in 6 months

< 5 min
Onboarding Time

Reduced from 24-48 hours to instant activation

-65%
Support Tickets

Dramatic reduction in setup and reporting queries

+120%
Enterprise Deals

Advanced analytics became key selling point

"

The new platform transformed how we serve our customers. We can now onboard enterprise clients instantly and provide the sophisticated analytics they demand. This was the catalyst for our next growth phase.

D
David K.
CTO

SERVICES USED

Web DevelopmentBackend & APIsData AnalyticsBusiness Automation

ACHIEVE SIMILAR RESULTS

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